Suja Driving School

Details

Client Overview

Suja Driving School is a London-based provider of DVSA-approved driving lessons, offering both manual and automatic options. They approached us with one goal: to grow their organic visibility and generate more leads through search. With increasing competition in local areas, they needed a stronger digital presence to match their reputation. That’s where we stepped in to build a strategy that could scale.

Challenges with the Website

The original website had low-value content, limited SEO structure, and almost no visibility for relevant keywords. Key pages lacked clarity, failed to align with search intent, and did not drive meaningful engagement. There was no blog, no location-specific targeting, and poor use of analytics tools. As a result, the site struggled to bring in qualified traffic or rank in competitive areas.

Our Counter Strategy

We transformed the site into a high-performing SEO asset by optimizing the structure, rewriting core pages, and introducing geo-targeted keywords. Blogs and service pages were built around high-intent local searches. We also fixed crawl issues, improved page speed, and set up GA4 and GSC for accurate tracking and performance insight.

What We Helped the Client Achieve

In just six months, Suja experienced a sharp rise in traffic, achieving over 35,000 search clicks and 1.58 million impressions. The average ranking position improved significantly, and organic search alone brought in 56K new users. Engagement time rose to 1 minute 45 seconds, proving stronger relevance. All results were achieved through organic SEO without incurring ad spend.