Franc Laurent
Client: Franc Laurent
Scope: Designer, Developer & SEO
Country: UK
Details
Client Overview
Franc Laurent is a UK-based luxury jewellery brand specialising in Moissanite jewellery, including rings, wedding bands, earrings, and necklaces. Despite strong market potential, they had no digital presence, no website, SEO, or analytics. They approached us with a clear goal: to establish online visibility and attract high-intent traffic without relying on paid ads.
Client Overview
Franc Laurent had no digital presence, making it difficult to establish its brand online. After launching the initial website, traction remained minimal, with only 1.42K impressions, 31 clicks, and an average ranking of 52.6. The technical foundation was also lacking. The brand needed a complete web and SEO solution from the ground up.
Our Counter Strategy
We began by designing and developing a fast, mobile-friendly, and SEO-ready website that We designed and developed a fast, mobile-friendly website aligned with the brand’s aesthetics. A strategic SEO plan with high-intent keywords and targeted blog content boosted visibility and buyer engagement. Technical improvements and performance tracking ensured long-term growth, a strong user experience, and measurable results.
What We Helped the Client Achieve
In just 90 days, Franc Laurent’s impressions surged from 1.42K to 28.1K, and clicks increased 6x, from 31 to 187. The site’s average ranking improved from 52.6 to 49.2, while 1,700 new users were acquired through organic search engine results. These numbers reflect stronger visibility, higher engagement, and a growing presence in the luxury jewellery market. without relying on paid advertising.
