Floor Express
Client: Fullfill Panda
Scope: Designer, Developer & SEO
Country: UK
Details
Client Overview:
Floor Express is a UK-based flooring supplier, offering high-quality flooring products for both residential and commercial use. They reached out to us with the sole objective of growing organic visibility, attracting more customers through Google Search, and reducing reliance on paid channels.
Challenges with the Client Website:
The website had been experiencing low impressions and stagnant keyword positions, with limited organic traffic despite competitive offerings. The web pages displayed no structured content strategy or SEO roadmap. The Google Search Console and GA4 roadmaps were also underutilized.
Our Counter Strategy:
We implemented a full-funnel SEO strategy for Floor Express, aligning the site with real customer search intent. By using targeted, high-value, location-based keywords, we optimized key pages to improve their visibility and relevance. We also introduced a content plan, focusing on long-tail queries for improved visibility and authority. Technical fixes ensured faster performance and better indexing for both users and search engines.
What We Helped the Client Achieve:
In six months, Floor Express achieved a 70.4% increase in impressions and a 12.2% rise in clicks, with improved average rankings and 5,854 new users from organic search. The average engagement time of 1 minute and 32 seconds reflected stronger content relevance and better alignment with user intent.
